GEO vs SEO: Five Key Differences (and How to Do Both Well)
GEO does not replace SEO — it complements it. Here are five dimensions comparing Generative Engine Optimization with traditional SEO, plus practical advice to run them together.
Make your brand cited in the age of AI search
I'm Riven. This is where I share first-hand insights on GEO (Generative Engine Optimization), actionable playbooks, and my courses and events.
Latest insights
View all →What Is GEO? A Beginner's Guide to Generative Engine Optimization
GEO (Generative Engine Optimization) is optimizing content for AI search like ChatGPT, Perplexity, and Gemini. Here is what it is, why it matters, and how it relates to SEO.
GEOly Academy
View all →196 courses · 5 tracks · 5 certifications, from beginner to enterprise.
GEO Foundations
Build core GEO awareness from the ground up.
GEO Intermediate
Strategy, data, tools and technical implementation.
GEO Advanced
Enterprise strategy, attribution and expert skills.
Agentic Commerce
AI shopping, agentic commerce and conversion.
Reddit GEO Specialty
Reddit as a top AI citation source — get cited in AI answers.