<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Riven GEO — GEO Insights</title><description>Playbooks, case studies and thinking on Generative Engine Optimization.</description><link>https://www.georiven.com/</link><language>en-US</language><item><title>GEO vs SEO: Five Key Differences (and How to Do Both Well)</title><link>https://www.georiven.com/en/blog/geo-vs-seo/</link><guid isPermaLink="true">https://www.georiven.com/en/blog/geo-vs-seo/</guid><description>GEO does not replace SEO — it complements it. Here are five dimensions comparing Generative Engine Optimization with traditional SEO, plus practical advice to run them together.</description><pubDate>Mon, 08 Jun 2026 00:00:00 GMT</pubDate><category>GEO</category><category>SEO</category><category>Strategy</category><author>Riven</author></item><item><title>What Is GEO? A Beginner&apos;s Guide to Generative Engine Optimization</title><link>https://www.georiven.com/en/blog/what-is-geo/</link><guid isPermaLink="true">https://www.georiven.com/en/blog/what-is-geo/</guid><description>GEO (Generative Engine Optimization) is optimizing content for AI search like ChatGPT, Perplexity, and Gemini. Here is what it is, why it matters, and how it relates to SEO.</description><pubDate>Wed, 20 May 2026 00:00:00 GMT</pubDate><category>GEO</category><category>AI Search</category><category>Basics</category><author>Riven</author></item></channel></rss>